Background & Problem

Founded in 2017, FAB Automotive Detailing started as a YouTube review channel with a passion for auto detailing. Over nearly six years, it evolved into a well-known detailing business in the Midwest region, garnering over 50,000 subscribers. Despite this initial success, the business faced significant challenges:

  1. Repetitive Content: Most videos focused on detailing solutions, leading to a saturation of similar content.
  2. Increasing Competition: A growing number of competitors produced similar content, diverting viewers' attention.
  3. Limited Product Range: Established brands already had distributors, and smaller brands were of inconsistent quality, limiting product offerings.

 

*FAB Presents NextLED Products on social media

Solution

NextLED identified these challenges and proposed a strategic partnership to address them:

  1. Diversified Content: NextLED supplied FAB Automotive Detailing with a range of LED work lights suitable for various detailing tasks, including color matching, paint correction, ceramic coating, and finding swirl marks. This broadened the range of content FAB Automotive Detailing could produce.
  2. Unique Pairings: By combining NextLED's tools with existing products, FAB Automotive Detailing created unique content that stood out from competitors with meaningful differentiation.
  3. Local Distribution: NextLED offered FAB Automotive Detailing the opportunity to become a local distributor. NextLED handled storage, logistics, marketing materials, customer service, and warranty claims, allowing FAB Automotive Detailing to focus on selling and promoting the products.

 *NextLED team visited FAB location

Outcome

The partnership between NextLED and FAB Automotive Detailing proved highly successful:

  • Expanded Product Line: FAB Automotive Detailing gained access to a wider range of high-quality products, enhancing its content and attracting more subscribers.
  • Increased Sales: The ability to offer unique product combinations and become a distributor boosted FAB Automotive Detailing’s sales and profitability.
  • Physical Presence: FAB Automotive Detailing transitioned from an online channel to an established detailing supply business with a physical location and a mobile van, offering products and services directly to local customers.
  • Mutual Growth: The partnership fostered mutual growth. FAB Automotive Detailing provided valuable feedback to NextLED, leading to improved product specifications and features. In return, FAB Automotive Detailing received favorable wholesale prices and enhanced market reach.
  • Co-Branding Efforts: Both parties are developing co-branded products, leveraging each other's strengths and sales channels for optimal market reach.

As the partnership continues to evolve, both companies anticipate increased brand loyalty, a willingness among customers to try new products, and enhanced word-of-mouth promotion, solidifying their positions in the market.

 *NextLED logo on FAB’s mobile van